Books by Phillip E Pfeifer
5 Matches Found. Displaying 1 to 5 of 5 results.
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Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris & Neil T. Bendle & Phillip E. Pfeifer & David J. Reibstein ISBN-10: 0131873709 ISBN-13: 9780131873704 Publisher: Wharton School Publishing - Hardcover, 384 pages, 1st edition, 2006 |
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Quantitative Business Analysis:Text and Cases Author: Robert L. Carraway & Sherwood C., Jr. Frey & Phillip E. Pfeifer ISBN-10: 0256147132 ISBN-13: 9780256147131 Publisher: Richard D Irwin - Hardcover, 672 pages, 1997 |
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Quantitative Business Analysis Casebook Author: ISBN-10: 0256147140 ISBN-13: 9780256147148 Publisher: Richard D Irwin - Paperback, 288 pages, 1996 |
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Customer lifetime value, customer profitability, and the treatment of acquisition spending.: An article from: Journal of Managerial Issues Author: Phillip E. Pfeifer & Mark E. Haskins & Robert M. Conroy ISBN-10: ISBN-13: Publisher: Pittsburg State University - Department of Economics - Digital, 25 pages, 2005 |
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Marketing Metrics Author: Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Farris ISBN-10: ISBN-13: Publisher: Pearson P T R - Hardcover, 2006 |
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