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Books by Roger A Kerin

Marketing Author: Roger Kerin & Steven Hartley & William Rudelius ISBN-10: 0073404721 ISBN-13: 9780073404721 Publisher: McGraw-Hill/Irwin - Hardcover, 784 pages, 9th edition, 2008

Strategic Marketing Problems: Cases and Comments (11th Edition) Author: Roger Kerin & Robert Peterson ISBN-10: 0131871528 ISBN-13: 9780131871526 Publisher: Prentice Hall - Hardcover, 736 pages, 11th edition, 2006

Marketing: The Core Author: Roger Kerin & Steven Hartley & William Rudelius ISBN-10: 0073381063 ISBN-13: 9780073381060 Publisher: McGraw-Hill/Irwin - Paperback, 512 pages, 3rd edition, 2008

Marketing: With Powerweb Author: Roger A. Kerin & Steven W Hartley & Eric N. Berkowitz & William Rudelius ISBN-10: 0071116095 ISBN-13: 9780071116091 Publisher: McGraw-Hill Higher Education (ISE) - Paperback, 8th, 2005

Study Guide to accompany Marketing Author: Roger Kerin & Eric Berkowitz & Steven Hartley & William Rudelius ISBN-10: 0072828919 ISBN-13: 9780072828917 Publisher: McGraw-Hill/Irwin - Paperback, 700 pages, 8th edition, 2005

Marketing- W/CD Author: Roger A. Kerin & Eric N Berkowitz & Steven W. Hartley & William Rudelius ISBN-10: 0073206482 ISBN-13: 9780073206486 Publisher: McGraw Hill - Paperback, 784 pages, 8th, 2006

Marketing, 8th edition (Paperback), Kerin, Hartley, Berkowitz, Rudelius Author: Roger Kerin & Steven Hartley & Eric Berkowitz & William Rudelius ISBN-10: 0070620121 ISBN-13: 9780070620124 Publisher: - Paperback, 733 pages, 8th, 2007

Student Guide for Concepts in Marketing: The Core 2/e Author: Roger Kerin & Steven Hartley & William Rudelius ISBN-10: 0072999977 ISBN-13: 9780072999976 Publisher: McGraw-Hill/Irwin - Paperback, 2nd edition, 2006

Contemporary Perspectives on Strategic Market Planning Author: Roger A. Kerin & Vijay Mahajan & P. Rajan Varadarajan ISBN-10: 0205123015 ISBN-13: 9780205123018 Publisher: Allyn & Bacon - Paperback, 715 pages, 1990

Study Guide for Marketing Telecourse to accompany Marketing: The Core 1/e Author: Roger A. Kerin & Steven W. Hartley & William Rudelius ISBN-10: 0072949058 ISBN-13: 9780072949056 Publisher: McGraw-Hill/Irwin - Paperback, 1st edition, 2004