Marketing
1,831 Matches Found. Displaying 21 to 30 of 1,831 titles. |
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Author: Gerald Zaltman & Lindsay H. Zaltman ISBN-10: 1422121151 ISBN-13: 9781422121153 Publisher: Harvard Business School Press - Hardcover, 256 pages, 2008 |
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Author: Joseph Sugarman ISBN-10: 0470051248 ISBN-13: 9780470051245 Publisher: Wiley - Paperback, 360 pages, 1st edition, 2006 |
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Marketing Management (12th Edition) (Marketing Management) Author: Philip Kotler & Kevin Lane Keller ISBN-10: 0131457578 ISBN-13: 9780131457577 Publisher: Prentice Hall - Hardcover, 816 pages, 12th edition, 2006 |
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Author: Anthony Ulwick ISBN-10: 0071408673 ISBN-13: 9780071408677 Publisher: McGraw-Hill - Hardcover, 256 pages, 1st edition, 2005 |
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The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Author: Michael Port & Elizabeth Marshall ISBN-10: 0470237902 ISBN-13: 9780470237908 Publisher: Wiley - Hardcover, 176 pages, 2008 |
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Marketing: Real People, Real Choices (6th Edition) (MyMarketingLab Series) Author: Michael R. Solomon & Greg Marshall & Elnora Stuart ISBN-10: 0136054218 ISBN-13: 9780136054214 Publisher: Prentice Hall - Paperback, 640 pages, 6th edition, 2008 |
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MP International Business: Competing in the Global Marketplace Author: Charles W. L. Hill ISBN-10: 0072949392 ISBN-13: 9780072949391 Publisher: McGraw-Hill/Irwin - Hardcover, 5th edition, 2004 |
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Consumer Behavior (8th Edition) Author: Michael R. Solomon ISBN-10: 0136015964 ISBN-13: 9780136015963 Publisher: Prentice Hall - Hardcover, 720 pages, 8th edition, 2008 |
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Authenticity: What Consumers Really Want Author: II Pine & James H. Gilmore & B. Joseph ISBN-10: 1591391458 ISBN-13: 9781591391456 Publisher: Harvard Business School Press - Hardcover, 288 pages, 1st edition, 2007 |
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Author: Frederick F. Reichheld & Thomas Teal ISBN-10: 0875844480 ISBN-13: 9780875844480 Publisher: Harvard Business School Press - Hardcover, 323 pages, 2008 |