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Marketing

1,831 Matches Found. Displaying 61 to 70 of 1,831 titles.

  Multichannel Marketing: Metrics and Methods for On and Offline Success
Author: Akin Arikan
ISBN-10: 047023959X
ISBN-13: 9780470239599
Publisher: Sybex - Paperback, 288 pages, 2008

  Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon & Fred Senn
ISBN-10: 1591399270
ISBN-13: 9781591399278
Publisher: Harvard Business School Press - Hardcover, 228 pages, 1st edition, 2006

  Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
Author: Don Sexton
ISBN-10: 0471916900
ISBN-13: 9780471916901
Publisher: Wiley - Hardcover, 336 pages, 1st edition, 2006

  New Products Management
Author: C. Merle Crawford & C. Anthony Di Benedetto
ISBN-10: 0072471638
ISBN-13: 9780072471632
Publisher: McGraw-Hill/Irwin - Hardcover, 588 pages, 7th edition, 2002

  International Marketing
Author: Philip R. Cateora & John M. Hess
ISBN-10: 0256079536
ISBN-13: 9780256079531
Publisher: Irwin Professional Publishing - Paperback, 854 pages, 7th, 1989

  Services Marketing
Author: Valarie A. Zeithaml & Mary Jo Bitner & Dwayne D. Gremler
ISBN-10: 0071263934
ISBN-13: 9780071263931
Publisher: McGraw Hill Higher Education - Paperback, 768 pages, 5th, 2008

  Marketing: The Core
Author: Roger Kerin & Steven Hartley & William Rudelius
ISBN-10: 0073381063
ISBN-13: 9780073381060
Publisher: McGraw-Hill/Irwin - Paperback, 512 pages, 3rd edition, 2008

  The Fall of Advertising and the Rise of PR
Author: Al Ries & Laura Ries
ISBN-10: 0060081996
ISBN-13: 9780060081997
Publisher: Collins Business - Paperback, 320 pages, 2004

  Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Author: Lois Kelly
ISBN-10: 0814473830
ISBN-13: 9780814473832
Publisher: AMACOM - Hardcover, 240 pages, 2007

  Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Author: George Belch & Michael Belch
ISBN-10: 0073255963
ISBN-13: 9780073255965
Publisher: McGraw-Hill/Irwin - Hardcover, 820 pages, 7th edition, 2006

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