Marketing

1,831 Matches Found. Displaying 71 to 80 of 1,831 titles.

Marketing: The Core Author: Roger Kerin & Steven Hartley & William Rudelius ISBN-10: 0073381063 ISBN-13: 9780073381060 Publisher: McGraw-Hill/Irwin - Paperback, 512 pages, 3rd edition, 2008

The Fall of Advertising and the Rise of PR Author: Al Ries & Laura Ries ISBN-10: 0060081996 ISBN-13: 9780060081997 Publisher: Collins Business - Paperback, 320 pages, 2004

The Elusive Fan: Reinventing Sports in a Crowded Marketplace Author: Irving Rein & Philip Kotler & Ben Shields ISBN-10: 0071454098 ISBN-13: 9780071454094 Publisher: McGraw-Hill - Hardcover, 300 pages, 1st edition, 2006

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card Author: George Belch & Michael Belch ISBN-10: 0073255963 ISBN-13: 9780073255965 Publisher: McGraw-Hill/Irwin - Hardcover, 820 pages, 7th edition, 2006

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Author: Lois Kelly ISBN-10: 0814473830 ISBN-13: 9780814473832 Publisher: AMACOM - Hardcover, 240 pages, 2007

Satisfaction: How Every Great Company Listens to the Voice of the Customer Author: Chris Denove & James Power ISBN-10: ISBN-13: Publisher: Portfolio Trade - Paperback, 288 pages, 2007

Supply Chain Management (3rd Edition) Author: Sunil Chopra & Peter Meindl ISBN-10: 0131730428 ISBN-13: 9780131730427 Publisher: Prentice Hall - Hardcover, 536 pages, 3rd edition, 2006

Basic Marketing w/Student CD Author: Jr.,William Perreault & E. Jerome McCarthy & Joseph Cannon ISBN-10: 0073324043 ISBN-13: 9780073324043 Publisher: McGraw-Hill/Irwin - Hardcover, 790 pages, 16th edition, 2006

Successful Direct Marketing Methods Author: Bob Stone & Ron Jacobs ISBN-10: 0071458298 ISBN-13: 9780071458290 Publisher: McGraw-Hill - Hardcover, 592 pages, 8th edition, 2007

Luxury Fashion Branding: Trends, Tactics, Techniques Author: Uche Okonkwo ISBN-10: 0230521673 ISBN-13: 9780230521674 Publisher: Palgrave Macmillan - Hardcover, 320 pages, 1st, 2007